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He recently said, "We advocate for human rights because Apple has always been about making products for everyone. And, arguably, if people are treated as second-class citizens in any part of the world, then it's kind of hard to accomplish that objective."The ADL also highlighted Apple's donations to ADL and other civil rights groups, along with Cook's inspiring letter to employees following the events of Charlottesville, where he wrote: "We've seen the terror of white supremacy and racist violence before. It's a moral issue -- an affront to America. We must all stand against it."
Tim has been led by a strong moral compass. In his role as Apple CEO, Tim is committed to leading by example in tackling critical social issues that are also core to ADL's mission including immigration and refugee rights, LGBTQ rights, cyberhate and civil rights.



