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Tuesday, April 2, 2019
Swiss Court Backs Swatch in 'Tick Different' Trademark Row With Apple
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A Swiss court has backed Swatch in a trademark row with Apple over the watchmaker's use of the "Tick Different" slogan, which Apple has argued unfairly references the Californian company's successful 1990s "Think Different" ad campaign for its own gain.
Image: Swatch
Reuters reports that in a ruling released on Tuesday, the Federal Administrative Court agreed with Swatch that Apple's "Think Different" was not known well enough in Switzerland to warrant protection, and that Apple had not produced documents that sufficiently backed up its case.
Swatch has used the "Tick Different" slogan on its Bellamy quartz wristwatch with built-in NFC Visa payment technology. In order to successfully win the case, Apple had to show that Swatch's use of the phrase triggers an association with Apple products in the minds of at least 50 percent of consumers.
Apple originally filed a complaint in 2017 over Swatch's use of the slogan, but Swatch claimed its use of "Tick Different" has its origins in an 80s Swatch campaign that used the phrase "Always different, always new", and argued that any similarity with Apple is purely coincidental.
The "Think Different" slogan was created in 1997 by Apple advertising agency TBWA\Chiat\Day, and was thought at the time to be a response to IBM's slogan "Think". It was used in TV commercials, print ads, and several TV promos. Disappearance of the slogan in Apple marketing material coincided with the launch of the iMac G4 in 2002.
Before the Apple Watch launched, Apple and Swatch were rumored to be joining together on a smartwatch, but nothing came of it. Swatch filed an application for an "iSwatch" trademark when rumors first began swirling that Apple planned to enter the market. It later managed to block Apple's own U.K. trademark application for "iWatch".
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A Swiss court has backed Swatch in a trademark row with Apple over the watchmaker's use of the "Tick Different" slogan, which Apple has argued unfairly references the Californian company's successful 1990s "Think Different" ad campaign for its own gain.
Reuters reports that in a ruling released on Tuesday, the Federal Administrative Court agreed with Swatch that Apple's "Think Different" was not known well enough in Switzerland to warrant protection, and that Apple had not produced documents that sufficiently backed up its case.
Swatch has used the "Tick Different" slogan on its Bellamy quartz wristwatch with built-in NFC Visa payment technology. In order to successfully win the case, Apple had to show that Swatch's use of the phrase triggers an association with Apple products in the minds of at least 50 percent of consumers.
Apple originally filed a complaint in 2017 over Swatch's use of the slogan, but Swatch claimed its use of "Tick Different" has its origins in an 80s Swatch campaign that used the phrase "Always different, always new", and argued that any similarity with Apple is purely coincidental.
The "Think Different" slogan was created in 1997 by Apple advertising agency TBWA\Chiat\Day, and was thought at the time to be a response to IBM's slogan "Think". It was used in TV commercials, print ads, and several TV promos. Disappearance of the slogan in Apple marketing material coincided with the launch of the iMac G4 in 2002.
Before the Apple Watch launched, Apple and Swatch were rumored to be joining together on a smartwatch, but nothing came of it. Swatch filed an application for an "iSwatch" trademark when rumors first began swirling that Apple planned to enter the market. It later managed to block Apple's own U.K. trademark application for "iWatch".
Tag: Swatch
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Realme 3 Crosses 5 Million Sales in Just 3 Weeks, Next Sale Date on Flipkart Announced
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iPad mini 5 Teardown: A12 Bionic Processor With 3GB of RAM, Bluetooth 5, True Tone Sensors, and Same Battery Capacity
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iFixit today shared a teardown of the new iPad mini, confirming specs and providing some additional details about the component parts of Apple's smallest fifth-generation tablet, which is compatible with the first-gen Apple Pencil.
iFixit notes that the only exterior clue that distinguishes the new iPad mini from the earlier model is its model number, A2133, and the removal of regulatory markings on the back, which can now be found in software.
Inside, the new mini has an 8-megapixel rear camera and inherits the 7-megapixel ƒ/2.2 front-facing camera setup that first appeared in the 10.5-inch iPad Pro, offering a big step up from the 1.2-megapixel sensor in the iPad mini 4.
Other changes in evidence include a faster A12 Bionic processor, 3GB of RAM (up from 2GB), True Tone sensors, a migrated set of microphones now centered near the front-facing camera, and a different battery type in the iPad mini 5, although its 19.32 Wh rating matches that offered by the previous iPad mini.
Like the iPad Air (iFixit teardown due tomorrow), the iPad mini features two speakers for stereo sound, dual microphones, Bluetooth 5.0, WiFi 802.11ac, Gigabit class LTE on cellular models, and eSIM technology.
While many components are modular and can be replaced independently, iFixit notes that gobs of adhesive hold many parts and cables in place, including the Home button, complicating all repairs. Replacing the battery is also said to be possible, but still unnecessarily difficult. As a result, iPad mini earns an iFixit repairability score of 2.
This article, "iPad mini 5 Teardown: A12 Bionic Processor With 3GB of RAM, Bluetooth 5, True Tone Sensors, and Same Battery Capacity" first appeared on MacRumors.com
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iFixit today shared a teardown of the new iPad mini, confirming specs and providing some additional details about the component parts of Apple's smallest fifth-generation tablet, which is compatible with the first-gen Apple Pencil.
iFixit notes that the only exterior clue that distinguishes the new iPad mini from the earlier model is its model number, A2133, and the removal of regulatory markings on the back, which can now be found in software.
Inside, the new mini has an 8-megapixel rear camera and inherits the 7-megapixel ƒ/2.2 front-facing camera setup that first appeared in the 10.5-inch iPad Pro, offering a big step up from the 1.2-megapixel sensor in the iPad mini 4.
Other changes in evidence include a faster A12 Bionic processor, 3GB of RAM (up from 2GB), True Tone sensors, a migrated set of microphones now centered near the front-facing camera, and a different battery type in the iPad mini 5, although its 19.32 Wh rating matches that offered by the previous iPad mini.
Like the iPad Air (iFixit teardown due tomorrow), the iPad mini features two speakers for stereo sound, dual microphones, Bluetooth 5.0, WiFi 802.11ac, Gigabit class LTE on cellular models, and eSIM technology.
While many components are modular and can be replaced independently, iFixit notes that gobs of adhesive hold many parts and cables in place, including the Home button, complicating all repairs. Replacing the battery is also said to be possible, but still unnecessarily difficult. As a result, iPad mini earns an iFixit repairability score of 2.
Related Roundup: iPad mini 5
Tag: iFixit
Buyer's Guide: iPad Mini (Buy Now)
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Motorola P40 Power (Note) Renders Reveal Triple Camera Setup, Punch-hole Display; Key Specifications Leaked
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Apple Partner Foxconn Nears Trial Production of Latest iPhones in India
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iPhone assembler Foxconn is close to trialing production of Apple's latest smartphones in India, according to a new report out today from Bloomberg.
Manufacturing iPhones in India could also help Apple lower prices by allowing it to avoid a tariff that adds 20 percent to devices imported from China. It could also help Apple meet India's 30 percent local sourcing requirement that would allow the company to open its own retail stores in the country.
Apple's market share in the country dropped to about one percent in 2018, from about two percent the previous year, as the phones' higher prices deter customers. Consumers in India bought more than 140 million smartphones last year but just 1.7 million of those were sold by Apple, with users favoring cheaper homegrown models from the likes of Xiaomi.
Late last year it was reported that Foxconn would invest around $356 million to expand its facilities in India to begin assembling Apple's high-end iPhones.
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iPhone assembler Foxconn is close to trialing production of Apple's latest smartphones in India, according to a new report out today from Bloomberg.
The trial run of the iPhone X range of devices would come before Foxconn starts full-scale assembly at its factory outside the southern city of Chennai, the people said, asking not to be identified as the plans are private. Wistron Corp. already produces older models, such as the iPhone 6s, iPhone SE and iPhone 7, at a plant in Bangalore.Foxconn has been considering expanding its production plants in India as a way to diversify its supply chain away from China, where most of the Taiwan-based firm's facilities currently reside. Apple currently manufactures most of its iPhones through Foxconn, but the latter's growing India base provides security in the face of Apple's vulnerability to rising U.S.-China tensions over trade and technology.
Manufacturing iPhones in India could also help Apple lower prices by allowing it to avoid a tariff that adds 20 percent to devices imported from China. It could also help Apple meet India's 30 percent local sourcing requirement that would allow the company to open its own retail stores in the country.
Apple's market share in the country dropped to about one percent in 2018, from about two percent the previous year, as the phones' higher prices deter customers. Consumers in India bought more than 140 million smartphones last year but just 1.7 million of those were sold by Apple, with users favoring cheaper homegrown models from the likes of Xiaomi.
Late last year it was reported that Foxconn would invest around $356 million to expand its facilities in India to begin assembling Apple's high-end iPhones.
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Apple Will Reportedly Launch Three OLED iPhones in 2020 Including Smaller 5.42-inch Model With Thinner Display
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Apple plans to launch a trio of OLED iPhones next year that includes smaller and larger-sized models than the current crop of Apple's flagship smartphones, according to sources from Taiwan's supply chain.
DigiTimes reports this morning that Apple will release three OLED iPhones in 2020 available in 5.42-, 6.06- and 6.67-inch sizes.
Meanwhile DigiTimes' sources indicate that, as expected, this year's three models will follow the screen technologies and sizes of 2018 iPhones; namely, two OLED models with 5.8-inch and 6.5-inch screens, and a 6.1-inch LCD model.
In a noteworthy tidbit coming out Taiwan's handset component supply chain, the smallest iPhone model coming in 2020 will reportedly include Samsung or LG touchscreen tech that will allow Apple to make the phone of the display thinner than on previous handsets.
The same supply chain sources estimate that Apple will ship between 80 and 82 million iPhones in the first half of this year and around 180-190 million units for all of 2019.
Previous rumors suggest 2020 iPhones will feature triple-lens rear camera arrangements, improved photo capturing tools, and more powerful processors. Bloomberg has suggested it could be a prelude to an AR headset, and past rumors have indicated Apple could launch that device as early as 2020.
This article, "Apple Will Reportedly Launch Three OLED iPhones in 2020 Including Smaller 5.42-inch Model With Thinner Display" first appeared on MacRumors.com
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Apple plans to launch a trio of OLED iPhones next year that includes smaller and larger-sized models than the current crop of Apple's flagship smartphones, according to sources from Taiwan's supply chain.
DigiTimes reports this morning that Apple will release three OLED iPhones in 2020 available in 5.42-, 6.06- and 6.67-inch sizes.
Meanwhile DigiTimes' sources indicate that, as expected, this year's three models will follow the screen technologies and sizes of 2018 iPhones; namely, two OLED models with 5.8-inch and 6.5-inch screens, and a 6.1-inch LCD model.
In a noteworthy tidbit coming out Taiwan's handset component supply chain, the smallest iPhone model coming in 2020 will reportedly include Samsung or LG touchscreen tech that will allow Apple to make the phone of the display thinner than on previous handsets.
Additionally, the 5.42-inch model to be released in 2020 may come with either Samsung Display's Y-Octa or LG Display's TOE touch technology, indicated the sources, noting that both touch solutions promises to trim down the display cost.According to DigiTimes' sources, Samsung will maintain its dominance as the main OLED panel supplier for Apple next year, while it remains to be seen whether LG or BOE Technology can gain OLED panel orders from the company.
Y-Octa is an advanced flexible AMOLED display technology that removes the film substrate and allows the touch circuit to be directly patterned on the film's encapsulation layer, making the display thinner, indicated the sources.
The same supply chain sources estimate that Apple will ship between 80 and 82 million iPhones in the first half of this year and around 180-190 million units for all of 2019.
Previous rumors suggest 2020 iPhones will feature triple-lens rear camera arrangements, improved photo capturing tools, and more powerful processors. Bloomberg has suggested it could be a prelude to an AR headset, and past rumors have indicated Apple could launch that device as early as 2020.
Related Roundup: 2019 iPhones
Tag: digitimes.com
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