via News – MySmartPrice https://ift.tt/2NBwbYS
Tuesday, July 2, 2019
Apple Reportedly Plans to Launch iPhone With Under-Display Fingerprint Sensor in China
https://ift.tt/2zGoXe8
Apple intends to launch a new iPhone for the budget-conscious Chinese market that features an under-display fingerprint sensor instead of expensive Face ID technology, Chinese media sources have claimed.
According to English-language Chinese media outlet The Global Times, Apple will release the new "tailored iPhone" in the country to arrest declining sales in the domestic market, which have been worsened by cost pressures from the 18-month long trade war between the U.S and China.
Apple was widely rumored to be attempting to integrate Touch ID under the display on 2017's iPhone X, but the company ditched any form of fingerprint scanning after hitting "early line of sight" with Face ID. Chinese smartphone brands like Huawei, Xiaomi, Oppo and Vivo have since gone in the opposite direction and extended the adoption of in-display fingerprint sensing technology from their premium smartphones to mid-range models.
The increased use of fingerprint scanners in smartphone screens is also reportedly being driven by a reduction in sensor prices and the price gap between OLED and LCD panels. This strategy adopted by domestic brands appears to have paid off, with Apple losing many Chinese users who prefer smartphones priced at around 5,000 yuan ($731), which has resulted in an increase in purchases of local brands, according to today's report.
Despite the market shift to fingerprint sensing tech, many observers believe Apple is done with Touch ID in smartphones, although the company has explored various in-display fingerprint scanner solutions in the past, including fingerprint sensing MicroLED displays. Touch ID has also found a new lease of life on laptop keyboards, specifically in Apple's MacBook Pro with Touch Bar range and the latest MacBook Air.
Notably, following meetings with suppliers in Apple's Asian supply chain in May, Barclays analysts claimed that 2020 model iPhones will have acoustic fingerprint technology that could allow for full-screen Touch ID.
Regardless, news of Apple's declining sales in China contrasts with the company's most recent earnings results. CEO Tim Cook said in April that performance in China had improved over the previous quarter, thanks in part to a sales tax cut in the country that allowed Apple to decrease the price of its products, and a "much better tone" in the China-U.S. trade relationship.
This article, "Apple Reportedly Plans to Launch iPhone With Under-Display Fingerprint Sensor in China" first appeared on MacRumors.com
Discuss this article in our forums
from MacRumors: Mac News and Rumors - All Stories https://ift.tt/2XmF0dv
Apple intends to launch a new iPhone for the budget-conscious Chinese market that features an under-display fingerprint sensor instead of expensive Face ID technology, Chinese media sources have claimed.
According to English-language Chinese media outlet The Global Times, Apple will release the new "tailored iPhone" in the country to arrest declining sales in the domestic market, which have been worsened by cost pressures from the 18-month long trade war between the U.S and China.
The new phone will reportedly remove Face ID, the facial recognition system for the iPhone, and instead employ an under-display fingerprint function, news site caijing.com.cn reported, citing sources on the upstream industry supply chain. An industry insider revealed that this is likely to "save on costs."Apple has effaced fingerprint recognition entirely in its flagship smartphone lineup, which includes the iPhone XS, iPhone XS Max, and LCD-based iPhone XR. All have a notch at the top of the screen housing the TrueDepth sensing camera in lieu of a Home button, which contained Touch ID's focused capacitive drive ring in earlier iPhones.
A structured light laser emitter, the major component of Face ID, would cost several hundred yuan, said a Beijing-based representative who preferred to be anonymous. He told the Global Times on Monday that "only Apple can afford it but that would also affect its sales."
Apple was widely rumored to be attempting to integrate Touch ID under the display on 2017's iPhone X, but the company ditched any form of fingerprint scanning after hitting "early line of sight" with Face ID. Chinese smartphone brands like Huawei, Xiaomi, Oppo and Vivo have since gone in the opposite direction and extended the adoption of in-display fingerprint sensing technology from their premium smartphones to mid-range models.
The increased use of fingerprint scanners in smartphone screens is also reportedly being driven by a reduction in sensor prices and the price gap between OLED and LCD panels. This strategy adopted by domestic brands appears to have paid off, with Apple losing many Chinese users who prefer smartphones priced at around 5,000 yuan ($731), which has resulted in an increase in purchases of local brands, according to today's report.
Despite the market shift to fingerprint sensing tech, many observers believe Apple is done with Touch ID in smartphones, although the company has explored various in-display fingerprint scanner solutions in the past, including fingerprint sensing MicroLED displays. Touch ID has also found a new lease of life on laptop keyboards, specifically in Apple's MacBook Pro with Touch Bar range and the latest MacBook Air.
Notably, following meetings with suppliers in Apple's Asian supply chain in May, Barclays analysts claimed that 2020 model iPhones will have acoustic fingerprint technology that could allow for full-screen Touch ID.
Regardless, news of Apple's declining sales in China contrasts with the company's most recent earnings results. CEO Tim Cook said in April that performance in China had improved over the previous quarter, thanks in part to a sales tax cut in the country that allowed Apple to decrease the price of its products, and a "much better tone" in the China-U.S. trade relationship.
Tag: China
This article, "Apple Reportedly Plans to Launch iPhone With Under-Display Fingerprint Sensor in China" first appeared on MacRumors.com
Discuss this article in our forums
from MacRumors: Mac News and Rumors - All Stories https://ift.tt/2XmF0dv
ASUS 6Z Gets 8X Zoom, ARCore Support, Improved Full HD Video Recording with Latest FOTA Update
via News – MySmartPrice https://ift.tt/2FLKxzm
Huawei Mediapad T5 with Kirin 659 SoC, 5100mAh Battery Launched in India: Features, Specs
via News – MySmartPrice https://ift.tt/2JojjQu
Monday, July 1, 2019
Samsung SM-A307FN Appears on Geekbench, Could be the Galaxy A30s
via News – MySmartPrice https://ift.tt/2JhBJC9
The best messaging apps for iPhone & iPad
https://ift.tt/eA8V8J
iMessage service is great, but it'll only work if your friends have an iPhone or iPad. If you've got friends on Android, you'll want to use one of the iMessage alternatives.
from Latest iPhone Articles from Macworld UK https://ift.tt/2YpxLOr
iMessage service is great, but it'll only work if your friends have an iPhone or iPad. If you've got friends on Android, you'll want to use one of the iMessage alternatives.
from Latest iPhone Articles from Macworld UK https://ift.tt/2YpxLOr
Trump Eases Huawei Restrictions; Here’s What That Means For The Consumers
via News – MySmartPrice https://ift.tt/326AT3E
Subscribe to:
Posts (Atom)