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Rare Apple Sneakers Fetch Over $16,000 at Auction

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A pair of rare classic Apple sneakers sold for over $16,000 at auction this week, reports GQ.

Apple launched a fashion line in 1986, but these kicks were reportedly made as prototypes for Apple employees in the early 90s and never went on sale to the general public, making them an even more sought-after collectible today. Another pair fetched nearly $30,000 at auction in 2017, underlining just how much nostalgia these casual kicks can induce.

Classic Apple hardware and memorabilia has upped in value in recent years, with a couple of recent examples demonstrating the amount of money some people are prepared to pay to acquire anything and everything from Apple's bygone years.

An original Apple Computer Inc. sign created around 1978 with Apple's well-known rainbow logo is set to be auctioned off this week. The sign will be auctioned on March 26, and the starting price is $20,000. Last month, a rare fully functional Apple-1 computer sold for $458,711 at auction.

In 2017, a big auction sell-off of items formerly owned by Steve Jobs took place, including his 1984 Seiko Wristwatch (sold for $42,500), his old Birkenstock sandals ($2,750), and one of his classic black turtlenecks from his time at NeXT ($7,500). Another lot included his NeXT name tag, business card, 10K gold-filled Apple Computers pen, and a personally signed USPS return receipt, all of which sold for $16,250.
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Apple Adds British Government Coronavirus PSA to UK App Store

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U.K. iPhone and iPad users who open the App Store this morning are being met with a COVID-19 public service announcement from the British government, signaling an expansion of Apple's efforts to prominently display official coronavirus alerts on its devices.

Tapping on the prioritized card takes users to an NHS app link and a video containing coronavirus protection guidance from the UK government's chief medical officer, professor Chris Whitty:

To help save lives, stay at home. Anyone can spread coronavirus. You should now only go out when absolutely necessary, for food, medicine, work, or exercise. Always try to stay two meters apart. Do not meet others outside your household – even friends and family.

Stay Home. Protect the NHS. Save Lives.

The ‌App Store‌ is an unfamiliar home for a PSA – Apple News would be the normal location for this kind of content – but Apple is obviously trying to get out the official guidance to as many users as possible, including anyone browsing for new apps and updates on their devices.

In the U.S., Apple began displaying White House public service announcements at the top of the ‌App Store‌ on March 21, offering official guidance on the "dos and don'ts" of social distancing. Users in other countries are also likely to see similar advice from their national governments.

This is just the latest of several other measures that Apple is taking in response to the COVID-19 pandemic.

Apple said earlier this month that it is critically evaluating coronavirus-related apps submitted to the ‌App Store‌ to ensure data sources are reputable and that developers presenting these apps are from recognized entities such as government organizations, health-focused NGOs, companies deeply credentialed in health issues, and medical or educational institutions.

Tags: App Store, United Kingdom, COVID-19 Coronavirus

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