Apple has teamed up with the New Museum in New York to create an augmented reality art experience called [AR]T that can be experienced in San Francisco, New York, London, Paris, Hong Kong, and Tokyo, reports The New York Times.
[AR]T is a curation of augmented reality pieces that are being featured in a series of guided walks, where people can use iPhones to view the creations.
It includes art from Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Höller, Pipilotti Rist and John Giorno, artists picked by the New Museum.
"The New Museum has always led at the intersection of art and tech and we could not have asked for a better partner in Apple to support the fantastic visions of these pioneering artists," Lisa Phillips, director of the New Museum, said in a statement.Apple is hosting walking tours that are free and open to the public starting this Saturday. Each tour begins at an Apple Store location and features the same art work. Pieces are only accessible at certain points on the walk, providing multi-city open-air virtual exhibits.
A piece by Nick Cave called "Amass" will also be on view at every Apple retail location, and Apple will host a lab for those who are interested in learning more about augmented reality.
The New York walk starts at the Apple Fifth Avenue and then heads into central park, while the San Francisco walk starts at Apple Union Square and heads down Viewers are provided with an iPhone and a set of headphones (though you can also use your own AirPods). Each walk is approximately 1.5 miles, and attendees can sign up on Apple's website.
Spots in each city are filling up quickly, so those interested in attending should reserve a time right away. Details on each artist and the type of art you can expect to see on the [AR]T walk can be found on Apple's Today at Apple page for the experience.
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This article, "Apple Hosting Augmented Reality Art Walk in Multiple Cities" first appeared on MacRumors.com
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