Thursday, November 1, 2018

Samsung is launching its new Android flip phone on November 9


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Apple Blames Currency Fluctuations and Uncertainty in Emerging Countries for Weak Holiday Sales Estimates

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Though iPhone revenue was up in 4Q 2018, fourth quarter iPhone XS and XS Max sales were not as strong as expected, and iPhone sales growth was essentially flat. Apple sold 46.9 million iPhones during the quarter, compared to 46.7 million in the year-ago quarter, missing analyst estimates.

Apple's $89 to $93 billion revenue forecast for the first fiscal quarter of 2019 is rather also cautious, which Apple blamed on foreign exchange costs, issues with supply/demand balance, and weakness in emerging markets.


"Virtually every foreign currency has depreciated against the dollar over the last 12 months," said Apple CEO Luca Maestri. "That adds 200 basis points of headwinds to the tune of $2 billion to our revenue."

Uncertainty in emerging markets is also a factor. "There's some level of uncertainty at the macroeconomic model in some emerging countries where consumer confidence is not as high," said Maestri.

Maestri also said that Apple has launched an "unprecedented number" of new products over the course of the last six weeks, and Apple has "some uncertainty" around supply/demand balance for some of these products. The launch timing of the new iPhones is also a factor, with the iPhone XR coming later than the XS and the XS Max. This had an effect on Apple's Q4 revenue and will also impact Q1.

Despite the cautious guidance for the first fiscal quarter of 2018, Apple is "very excited" about its lineup of products and services entering the holiday shopping season, and Maestri said that Apple has the "strongest lineup" it's ever had.

Going forward, Apple does not plan to break down unit sales of the iPhone, iPad, and Mac, a major change to the way that earnings data is presented. Apple will, however, continue to provide details on overall iPhone, iPad, and Mac revenue.

Apple CEO Tim Cook and Apple CFO Luca Maestri explained during today's earnings call that Apple does not believe that providing unit sales is relevant for the company at this point.


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Apple to Stop Providing Unit Sales Data for iPhone, iPad and Mac Starting With December Quarter

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During today's fourth quarter earnings call, Apple CFO Luca Maestri announced that going forward, Apple will not provide unit sales of iPhone, iPad, and Mac during its quarterly earnings reports.

This marks a major change to the way that Apple reports data and it will make estimating iPad, Mac, and iPhone product sales a more difficult task. Apple is perhaps making this change because its unit sales are decreasing while revenue is growing due to rising ASPs.


This quarter, for example, iPhone unit sales were flat at 46.9 million, but iPhone revenue was up 29 percent.

According to Maestri, Apple does not believe that unit sales over the course of a 90-day period are an indicator of the underlying strength of its business.

Apple also plans to rename the "Other Products" category to "Wearables, Home, and Accessories," a change that will also be made in the December quarter. This category will continue to include the Apple Watch, Apple TV, AirPods, HomePods, Beats headphones, and more.


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Apple's Wearable Category Sets New September Quarter Revenue Record With Growth Over 50%

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Apple's "Other Products" category, which includes AirPods, Apple TV, Apple Watch, iPod touch, HomePod, Beats products, and Apple-branded and third-party accessories brought in an impressive $4.2 billion during the fourth fiscal quarter of 2018, representing a 31 percent increase in revenue.

Apple does not break down the specific sales numbers of products in the "Other" category, which makes it difficult to determine specific sales numbers for products like the HomePod, AirPods, and the Apple Watch, but Cook says its wearables category set a September quarter revenue record with growth over 50 percent.


Much of Apple's "Other Products" growth can likely be attributed to the Apple Watch Series 4, which came out in September.

Cook said the Apple Watch Series 4 has become even more essential to people's daily lives, and response to the new model has been "overwhelmingly positive."

Cook highlighted new ECG capabilities coming to the Apple Watch Series 4 in the United States later this year, which he described as an "unprecedented and potentially life changing feature."


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Free Google Home Mini With New Or Existing Spotify Family Account


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Apple's Services Revenue Up 17% Year-Over-Year in 4Q 2018, Hits All Time High of $10B

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Apple's services category, which includes iTunes, the App Store, the Mac App Store, Apple Music, iCloud, Apple Pay, and AppleCare, continues to be an increasingly important revenue driver for Apple, and services growth is once again at an all time high.

During the fourth fiscal quarter of 2018, Apple's services segment brought in $10 billion in revenue, up 17 percent from the $8.5 billion services earned in the fourth quarter of 2017.


According to Apple CEO Tim Cook, services growth was actually at 27 percent if a one-time favorable adjustment from the year-ago quarter is excluded.

Several services categories, including the App Store, AppleCare, Apple Pay, and Apple Music hit all-time revenue records. 330 million Apple customers subscribe to Apple services, a number that has increased 50 percent compared to a year ago.

Cook highlighted Apple Pay's success during the quarter. Apple Pay transaction volume tripled year-over-year, with Apple Pay generating significantly more transactions than PayPal mobile and growing 4x faster.

With the rollout of Apple Pay at Costco locations in the United States, 71 out of 100 major retailers support Apple Pay, and 60 percent of all U.S. retail locations support the Apple Pay service.

Apple has said that it is aiming to reach $14 billion in services revenue per quarter by 2020, a goal the company is well on its way to achieving.

Earlier this year, Morgan Stanley analyst Katy Huberty predicted that over the course of the next five years, services revenue growth will contribute more than 50 percent of Apple's total revenue growth.

Apple is working on bolstering its services category in the future, breaking into the television industry. Apple has more than a dozen original television shows in the works right now, which it is rumored to be planning to distribute via television streaming service set to debut sometime during the first half of 2019.


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Apple Reports 4Q 2018 Results: $14.1B Profit on $62.9B Revenue, 46.9M iPhones

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Apple today announced financial results for the third calendar quarter and fourth fiscal quarter of 2018.

For the quarter, Apple posted revenue of $62.9 billion and net quarterly profit of $14.1 billion, or $2.91 per diluted share, compared to revenue of $52.6 billion and net quarterly profit of $10.7 billion, or $2.07 per diluted share, in the year-ago quarter. Revenue, profit, and EPS were all-time records for the September quarter.

Gross margin for the quarter was 38.3 percent, compared to 37.9 percent in the year-ago quarter, with international sales accounting for 61 percent of revenue. Apple also declared an upcoming dividend payment of $0.73 per share, payable November 15 to shareholders of record as of November 12.


For the quarter, Apple sold 46.9 million iPhones, up slightly from 46.7 million in the year-ago quarter. iPad sales fell to 9.7 million from 10.3 million in the fourth quarter of 2017, while Mac sales dipped to 5.3 million from 5.4 million.

For the full fiscal year, Apple generated $265.6 billion in sales with $59.5 billion in net income, up from $229.2 billion in sales and $48.4 billion in net income for fiscal 2017. Both figures are also all-time company records, exceeding standards of $233.7 billion in sales and $53.4 billion in net income set in fiscal 2015.
“We’re thrilled to report another record-breaking quarter that caps a tremendous fiscal 2018, the year in which we shipped our 2 billionth iOS device, celebrated the 10th anniversary of the App Store and achieved the strongest revenue and earnings in Apple’s history,” said Tim Cook, Apple’s CEO. “Over the past two months, we’ve delivered huge advancements for our customers through new versions of iPhone, Apple Watch, iPad and Mac as well as our four operating systems, and we enter the holiday season with our strongest lineup of products and services ever.”
Apple's guidance for the first quarter of fiscal 2019 includes expected revenue of $89-93 billion and gross margin between 38 and 38.5 percent.


Apple will provide live streaming of its fiscal Q4 2018 financial results conference call at 2:00 PM Pacific, and MacRumors will update this story with coverage of the conference call highlights.

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