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Thursday, February 14, 2019
Advertising Legend Behind Apple's Iconic '1984', 'Think Different', and Mac vs. PC Campaigns Retires
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The creative mastermind behind some of Apple's most iconic advertising campaigns announced his retirement today.
Lee Clow
Lee Clow, the Global Director of Media Arts at Apple's advertising agency partner TBWA, will move into an advisory role as Chairman Emeritus of TBWA\Media Arts Lab, a division of the agency he founded in 2006 to exclusively serve Apple. His iconic, award-winning career spanned five decades.
Over a 30-plus-year partnership with Apple, Clow worked on some of the company's most famous campaigns, including its "1984" ad for the original Macintosh, "Get a Mac" series of Mac vs. PC ads, "Think Different" slogan after Steve Jobs returned in 1997, and colorful silhouette ads for the iPod and iTunes.
Apple CEO Tim Cook reflected on Clow's legendary career:
TBWA\Media Arts Lab will continue to serve Apple around the world, led by executives Katrien De Bauw and Brent Anderson.
This article, "Advertising Legend Behind Apple's Iconic '1984', 'Think Different', and Mac vs. PC Campaigns Retires" first appeared on MacRumors.com
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from MacRumors: Mac News and Rumors - All Stories http://bit.ly/2X35PPV
The creative mastermind behind some of Apple's most iconic advertising campaigns announced his retirement today.
Lee Clow, the Global Director of Media Arts at Apple's advertising agency partner TBWA, will move into an advisory role as Chairman Emeritus of TBWA\Media Arts Lab, a division of the agency he founded in 2006 to exclusively serve Apple. His iconic, award-winning career spanned five decades.
Over a 30-plus-year partnership with Apple, Clow worked on some of the company's most famous campaigns, including its "1984" ad for the original Macintosh, "Get a Mac" series of Mac vs. PC ads, "Think Different" slogan after Steve Jobs returned in 1997, and colorful silhouette ads for the iPod and iTunes.
Apple CEO Tim Cook reflected on Clow's legendary career:
During his long partnership with Steve and Apple, Lee told powerful visual stories that elevated new technologies with the passion, creativity and ingenuity that define our own humanity. He helped Apple carry itself through times of challenge, and his work inspired audiences to look beyond the horizon as an exciting future came into view. Lee's body of work over five decades hums with cleverness, warmth and enthusiasm—and there is no doubt that it will inspire and motivate generations of 'Crazy Ones' still to come.A look back at some of those ads:
TBWA\Media Arts Lab will continue to serve Apple around the world, led by executives Katrien De Bauw and Brent Anderson.
This article, "Advertising Legend Behind Apple's Iconic '1984', 'Think Different', and Mac vs. PC Campaigns Retires" first appeared on MacRumors.com
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from MacRumors: Mac News and Rumors - All Stories http://bit.ly/2X35PPV
Moto G7 Power to Launch in India Tomorrow with 4GB RAM and 64GB Storage, Priced at Rs.13,999
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How to take a screenshot on iPhone or iPad
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It's incredibly easy to take a screenshot or screen capture on your iPhone or iPad, then edit and share it with friends. Here's how, including a method that works on the Home-button-free iPhone XS
from Latest iPhone Articles from Macworld UK http://bit.ly/2S2olV4
It's incredibly easy to take a screenshot or screen capture on your iPhone or iPad, then edit and share it with friends. Here's how, including a method that works on the Home-button-free iPhone XS
from Latest iPhone Articles from Macworld UK http://bit.ly/2S2olV4
ACT Fibernet Announces New Advantage Products and Service Offerings as Part of New Brand Identity
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How to watch free UK TV on iPhone from abroad
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Never miss an episode of your favourite BBC, ITV, Channel 4 or other UK shows when you're on holiday - here's how to watch free UK TV programmes on your iPhone when out of the country
from More iPhone (Page '38') Articles from Macworld UK http://bit.ly/2DFHF59
Never miss an episode of your favourite BBC, ITV, Channel 4 or other UK shows when you're on holiday - here's how to watch free UK TV programmes on your iPhone when out of the country
from More iPhone (Page '38') Articles from Macworld UK http://bit.ly/2DFHF59
Apple to Sell Modified iPhone 7 and iPhone 8 in Germany to Skirt Sales Ban
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Apple today confirmed rumors that it will start selling modified iPhone models in its German stores to comply with a patent infringement lawsuit Qualcomm won against the company in December.
The California-based company said it had "no choice" but to replace Intel chips in the iPhone models with chips from Qualcomm in order to allow them to be sold again in the country.
Mobile chip supplier Qualcomm sued Apple in Germany alleging that some older iPhone 7 and iPhone 8 models violated Qualcomm patents related to so-called "envelope tracking," which helps mobile phones save battery power while sending and receiving wireless signals. The German court sided with Qualcomm and demanded Apple stop selling the offending iPhones in the country.
In its ongoing legal dispute with Qualcomm, Apple has also had some iPhone models banned in China. However, Apple was able to get around that ban with a software update and has continued selling iPhone 7 and iPhone 8 models in that country.
This article, "Apple to Sell Modified iPhone 7 and iPhone 8 in Germany to Skirt Sales Ban" first appeared on MacRumors.com
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from MacRumors: Mac News and Rumors - All Stories http://bit.ly/2N7E6Jb
Apple today confirmed rumors that it will start selling modified iPhone models in its German stores to comply with a patent infringement lawsuit Qualcomm won against the company in December.
The California-based company said it had "no choice" but to replace Intel chips in the iPhone models with chips from Qualcomm in order to allow them to be sold again in the country.
"Qualcomm is attempting to use injunctions against our products to try to get Apple to succumb to their extortionist demands. In many cases they are using patents they purchased or that have nothing to do with their cellular technology to harass Apple and other industry players," an Apple spokesperson said.Sources in German retail hinted last week that Apple was working on new versions of the iPhone 7, 7 Plus, 8, and 8 Plus with updated modem hardware that does not violate the injunction levied against it in Germany that resulted in a sales ban on the devices.
"To ensure all iPhone models can again be available to customers in Germany, we have no choice but to stop using Intel chips and ship our phones with Qualcomm chips in Germany. Qualcomm is working to eliminate competition by any means they can, harming consumers and stifling industry innovation along the way."
Mobile chip supplier Qualcomm sued Apple in Germany alleging that some older iPhone 7 and iPhone 8 models violated Qualcomm patents related to so-called "envelope tracking," which helps mobile phones save battery power while sending and receiving wireless signals. The German court sided with Qualcomm and demanded Apple stop selling the offending iPhones in the country.
In its ongoing legal dispute with Qualcomm, Apple has also had some iPhone models banned in China. However, Apple was able to get around that ban with a software update and has continued selling iPhone 7 and iPhone 8 models in that country.
Tag: Qualcomm
This article, "Apple to Sell Modified iPhone 7 and iPhone 8 in Germany to Skirt Sales Ban" first appeared on MacRumors.com
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from MacRumors: Mac News and Rumors - All Stories http://bit.ly/2N7E6Jb
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