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Tuesday, June 11, 2019
Amazon Surpasses Apple and Google to Become World's Most Valuable Brand
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Apple surpassed Google but Amazon usurped both tech giants to become the world's most valuable brand in market research firm Kantar's annual BrandZ brand value report.
According to the BrandZ Top 100 Most Valuable Global Brand ranking 2019 [PDF], the ecommerce giant saw its brand value rise to $315.5 billion, beating second-placed Apple's $309.5 billion evaluation and Google's $309 billion in third. Apple's brand value saw a 3 percent rise over last year, while Google saw a 2 percent rise, but Amazon outshone both with a whopping 52 percent gain.
Amazon's rise to the top spot ends a Google-Apple duopoly that began in 2007 when Google surpassed Microsoft to capture the No. 1 rank. Apple and Google had since jostled amongst each other for the position, but Google took the top spot from Apple in 2018.
Doreen Wang, Kantar’s global head of BrandZ, told CNBC that Amazon's jump was due to it selling a variety of services.
To qualify for the ranking, brands must be publicly traded, or publish their financial results. BrandZ’s list uses measures of brand equity based on interviews with over 3 million consumers about thousands of brands, with analysis of each company and financial performance, using data from Kantar Worldpanel.
Brandz is one of several brand rankings released each year, with others including Forbes and Interbrand. Apple has consistently performed well in these studies over the past decade as its revenue has ballooned on the strength of iPhone sales, but the company is increasingly looking to subscription services, original content, and other untapped markets to prop up its business in the face of the recent downturn in the global smartphone market.
This article, "Amazon Surpasses Apple and Google to Become World's Most Valuable Brand" first appeared on MacRumors.com
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from MacRumors: Mac News and Rumors - All Stories http://bit.ly/2Zj2XyB
Apple surpassed Google but Amazon usurped both tech giants to become the world's most valuable brand in market research firm Kantar's annual BrandZ brand value report.
According to the BrandZ Top 100 Most Valuable Global Brand ranking 2019 [PDF], the ecommerce giant saw its brand value rise to $315.5 billion, beating second-placed Apple's $309.5 billion evaluation and Google's $309 billion in third. Apple's brand value saw a 3 percent rise over last year, while Google saw a 2 percent rise, but Amazon outshone both with a whopping 52 percent gain.
Amazon's rise to the top spot ends a Google-Apple duopoly that began in 2007 when Google surpassed Microsoft to capture the No. 1 rank. Apple and Google had since jostled amongst each other for the position, but Google took the top spot from Apple in 2018.
Doreen Wang, Kantar’s global head of BrandZ, told CNBC that Amazon's jump was due to it selling a variety of services.
"Amazon’s phenomenal brand value growth of almost $108 billion in the last year demonstrates how brands are now less anchored to individual categories and regions. The boundaries are blurring as technology fluency allow brands, such as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touchpoints."The top ten most valuable global brands in the report is made up almost entirely of technology and telecom companies, with Microsoft, Visa, Facebook, Alibaba Group, Tencent, McDonald's, and AT&T rounding off the top ten after Amazon, Apple, and Google.
To qualify for the ranking, brands must be publicly traded, or publish their financial results. BrandZ’s list uses measures of brand equity based on interviews with over 3 million consumers about thousands of brands, with analysis of each company and financial performance, using data from Kantar Worldpanel.
Brandz is one of several brand rankings released each year, with others including Forbes and Interbrand. Apple has consistently performed well in these studies over the past decade as its revenue has ballooned on the strength of iPhone sales, but the company is increasingly looking to subscription services, original content, and other untapped markets to prop up its business in the face of the recent downturn in the global smartphone market.
Tags: Kantar Worldpanel, BrandZ
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Corsair K95 RGB Platinum Mechanical Gaming Keyboard Review: Among The Best
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Xiaomi Mi Band 4 Launched in China with Color AMOLED Display: Features, Price
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Foxconn: Apple Has Capacity to Make All US-Bound iPhones Outside of China if Needed
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Apple manufacturing partner Foxconn says it has enough capacity to make all iPhones bound for the U.S. market outside of China if the current trade war between the two countries intensifies.
That's according to Foxconn board nominee and semiconductor division chief Young Liu, who made the comments at an investor briefing in Taipei on Tuesday, reports Bloomberg.
As the U.S.-China trade war gets more unpredictable, Foxconn – also known as Hon Hai – will "fully support Apple if it needs to adjust its production," he said.
The Hon Hai senior executive said it will respond swiftly and rely on localized manufacturing in response to the trade war, just as it saw the need to have a base in the U.S. two years ago before the trade dispute began.
Foxconn has been considering expanding its production plants in India as a way to diversify its supply chain away from China, where most of the Taiwan-based firm's facilities currently reside.
Apple manufactures most of its iPhones through Foxconn, but the latter's growing India base provides security in the face of Apple's vulnerability to rising U.S.-China tensions over trade and technology.
Foxconn already has plants in India, and in late 2017 it was reported that the firm would invest around $356 million to expand its facilities there to begin assembling Apple's high-end iPhones. Manufacturing iPhones in India could help Apple lower prices by allowing it to avoid a tariff that adds 20 percent to devices imported from China.
This article, "Foxconn: Apple Has Capacity to Make All US-Bound iPhones Outside of China if Needed" first appeared on MacRumors.com
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from MacRumors: Mac News and Rumors - All Stories http://bit.ly/2WrQS8I
Apple manufacturing partner Foxconn says it has enough capacity to make all iPhones bound for the U.S. market outside of China if the current trade war between the two countries intensifies.
That's according to Foxconn board nominee and semiconductor division chief Young Liu, who made the comments at an investor briefing in Taipei on Tuesday, reports Bloomberg.
As the U.S.-China trade war gets more unpredictable, Foxconn – also known as Hon Hai – will "fully support Apple if it needs to adjust its production," he said.
"Twenty-five percent of our production capacity is outside of China and we can help Apple respond to its needs in the U.S. market," said Liu, adding that investments are now being made in India for Apple. "We have enough capacity to meet Apple’s demand."Liu conceded that Apple has not given its Taiwanese partner instructions to move production out of China, but he said Foxconn is "capable of moving lines elsewhere according to customers' need."
The Hon Hai senior executive said it will respond swiftly and rely on localized manufacturing in response to the trade war, just as it saw the need to have a base in the U.S. two years ago before the trade dispute began.
Foxconn has been considering expanding its production plants in India as a way to diversify its supply chain away from China, where most of the Taiwan-based firm's facilities currently reside.
Apple manufactures most of its iPhones through Foxconn, but the latter's growing India base provides security in the face of Apple's vulnerability to rising U.S.-China tensions over trade and technology.
Foxconn already has plants in India, and in late 2017 it was reported that the firm would invest around $356 million to expand its facilities there to begin assembling Apple's high-end iPhones. Manufacturing iPhones in India could help Apple lower prices by allowing it to avoid a tariff that adds 20 percent to devices imported from China.
Tag: Foxconn
This article, "Foxconn: Apple Has Capacity to Make All US-Bound iPhones Outside of China if Needed" first appeared on MacRumors.com
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from MacRumors: Mac News and Rumors - All Stories http://bit.ly/2WrQS8I
Apple Pay Launches in The Netherlands With Dutch Bank ING
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Apple Pay officially went live in The Netherlands today, with Dutch bank ING leading the charge to bring Apple's digital payment system to debit and credit card users in the country.
With Apple Pay on iPhone, Apple Watch, iPad and Mac, ING bank customers with Maestro debit cards in The Netherlands can make purchases with their digital wallet in stores, in apps and on websites.
ING customers can activate Apple Pay in the ING Mobile Banking App and add their debit card to the Wallet. Apple Pay works wherever it is possible to make contactless payments, in web shops and in apps.
According to Apple's regional Apple Pay web page, Apple Pay can be used in The Netherlands with several online and high street retailers including Adidas, ALDI, Amac, ARKET, BCC, Burger King, Capi, cool blue, COS, Decathlon, Douglas, H&M, Jumbo, Lidl, McDonalds, Starbucks, and others.
Apple Pay has been gradually expanding across Europe and the Middle East, launching in Poland, Norway, Kazakhstan, Belgium, Germany, Czech Republic, Saudi Arabia, Austria, and Iceland over the last year. Up until today, The Netherlands was one of the most populous countries in Europe that was still awaiting Apple Pay.
(Thanks, Melvin!)
This article, "Apple Pay Launches in The Netherlands With Dutch Bank ING" first appeared on MacRumors.com
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from MacRumors: Mac News and Rumors - All Stories http://bit.ly/2WxClrP
Apple Pay officially went live in The Netherlands today, with Dutch bank ING leading the charge to bring Apple's digital payment system to debit and credit card users in the country.
With Apple Pay on iPhone, Apple Watch, iPad and Mac, ING bank customers with Maestro debit cards in The Netherlands can make purchases with their digital wallet in stores, in apps and on websites.
ING customers can activate Apple Pay in the ING Mobile Banking App and add their debit card to the Wallet. Apple Pay works wherever it is possible to make contactless payments, in web shops and in apps.
According to Apple's regional Apple Pay web page, Apple Pay can be used in The Netherlands with several online and high street retailers including Adidas, ALDI, Amac, ARKET, BCC, Burger King, Capi, cool blue, COS, Decathlon, Douglas, H&M, Jumbo, Lidl, McDonalds, Starbucks, and others.
Apple Pay has been gradually expanding across Europe and the Middle East, launching in Poland, Norway, Kazakhstan, Belgium, Germany, Czech Republic, Saudi Arabia, Austria, and Iceland over the last year. Up until today, The Netherlands was one of the most populous countries in Europe that was still awaiting Apple Pay.
(Thanks, Melvin!)
Tags: Apple Pay, The Netherlands
This article, "Apple Pay Launches in The Netherlands With Dutch Bank ING" first appeared on MacRumors.com
Discuss this article in our forums
from MacRumors: Mac News and Rumors - All Stories http://bit.ly/2WxClrP
AMD Ryzen 9 3950X 16-Core CPU, Ryzen 3000 APUs With Integrated Vega Graphics Unveiled At E3 2019: Price, Features, Launch Date
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