Apple Previews Revamped Fifth Avenue Flagship Store in New York City

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Apple's flagship Fifth Avenue store with its iconic glass cube entrance in Manhattan reopens to the public Friday following multi-year renovations, and ahead of time, the media was invited to the store for a preview.


The underground store has been nearly doubled in size with a higher ceiling and more natural light coming in from 62 skylights added to the store's plaza at ground level. The plaza has also been lined with 28 honey locust trees, linear fountains, and benches for the public to gather around.

Visitors enter by walking down a new stainless steel spiral staircase, or by riding a circular elevator. The staircase is designed with 43 cantilevered stair treads that support a floating cylinder of glass, and the backlit ceiling above combines natural and artificial light to match the sunlight throughout the day.


The store is now equipped with a Forum for Today at Apple sessions, which begin Saturday with a special series that "captures the creative spirit of New York." The area dedicated to Geniuses has also doubled, which will "dramatically increase" the store's ability to serve customers and service products.

Steve Jobs personally welcomed the first customers to Apple Fifth Avenue when the store opened in 2006. Since then, Apple says the location has had over 57 million visitors, and more visitors on an annual basis than other New York City landmarks like the Statue of Liberty and Empire State Building.

Apple CEO Tim Cook:

Our customers are at the center of everything we do, and Apple Fifth Avenue is for them, to inspire them, and to provide the very best place to discover our newest products. It's unique among Apple stores, and today it returns even more welcoming, and even more beautiful than ever. We're so proud to be a part of this great city where so much happens every day.

Apple Fifth Avenue reopens Friday at 8 a.m. local time and remains the company's only retail store open 24 hours per day and 365 days per year. Apple says the store will be staffed with 900 employees who speak over 30 languages.

Related Roundup: Apple Stores

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Apple Says A13 Bionic Chip Was Designed With Performance-Per-Watt Focus

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In a feature for WIRED, Om Malik sat down with Apple's marketing chief Phil Schiller and chipmaking engineer Anand Shimpi to discuss the A13 Bionic chip in the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.


Malik first provides an overview of the A13 chip's specs and performance improvements:

• 8.5 billion transistors, an approximately 23 percent increase over the A12 chip's 6.9 billion transistors
  
• Six-core CPU: two 2.66GHz high-performance cores named Lightning and four efficiency cores named Thunder
  
• Quad-core graphics processor, an Apple-designed image processor, and an octa-core neural engine for machine learning that is capable of one trillion operations per second
  
• 20 percent performance increase across all of the main components, including the CPU, GPU, and neural engine
  
• 30 percent more power efficient than the A12 chip

Schiller told Malik that one of the biggest examples of the performance increase this year is text-to-speech on iPhones.

"We've enhanced our iOS 13 text-to-speech capabilities such that there is much more natural language processing, and that's all done with machine learning and the neural engine," Schiller explained.

Shimpi noted that when designing its A-series chips, Apple focuses on both performance and efficiency. "We talk about performance a lot publicly. But the reality is, we view it as performance per watt. We look at it as energy efficiency, and if you build an efficient design, you also happen to build a performance design."

The article notes that Apple's chipmaking team will study how apps are being used on iOS devices to optimize future chip designs. "For applications that don't need the additional performance, you can run at the performance of last year's and just do it at a much lower power," Shimpi said.

Machine learning also plays a big role in the A13 chip, helping to manage battery life and optimize performance, according to Schiller. "There wasn't machine learning running ten years ago. Now, it's always running, doing stuff."

Related Roundups: iPhone 11, iPhone 11 Pro

Tag: A13 Bionic

Buyer's Guide: iPhone 11 (Buy Now), iPhone 11 Pro (Buy Now)

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Apple Card Now Provides 3% Daily Cash When Shopping at T-Mobile

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iPhone owners will now be able to use their Apple Card in T-Mobile stores and receive three percent Daily Cash as a reward. The news was announced today by T-Mobile, and is timed to coincide with the launch of the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max tomorrow, September 20.


The carrier specifically said that shoppers will be able to use their Apple Card with Apple Pay and get three percent Daily Cash at any T-Mobile store. This makes T-Mobile the only current wireless provider to support three percent Daily Cash on the Apple Card.

“We’re all about giving customers the best value in wireless, and we’re doing it again by offering 3% Daily Cash on Apple Card,” said John Legere, CEO of T-Mobile. “More options. More value. And cash back, including on Apple’s newest products. It’s just the Un-carrier way.”

As of now, Apple Card supports three percent Daily Cash with Apple itself, Uber, Uber Eats, Walgreens, Duane Reade, and now T-Mobile. Apple announced in August, amid the Apple Card launch, that it would be expanding merchant support for three percent Daily Cash, and it has continued to do so over the past few weeks.

Apple Card offers three Daily Cash reward tiers: one percent for all purchases made with the physical Apple Card, two percent for Apple Card purchases via Apple Pay, and three percent for these select merchants. You can apply for Apple Card in the Wallet app on iPhone.

T-Mobile is also highlighting its current offer where you can trade up and get 50 percent off the iPhone 11 Pro. If you're interested in the iPhone 11, you can also get 50 percent off with a qualifying iPhone trade in. More information on these offers can be found on T-Mobile's website.

Tag: Apple Card

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iOS 13 preview: Should you update your iPhone?

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Offering a speed boost, dark mode, swipe typing and a new privacy-friendly sign-in option, iOS 13 has plenty to offer iPhone owners. Our preview helps you decide whether to make the update

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Netgear's Orbi Wi-Fi 6 Mesh Router System Now Available for Pre-Order

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Netgear has opened pre-orders for the latest version of its Orbi Mesh Wi-Fi System, which features 6th-generation Wi-Fi 6 802.11ax technology that supports gigabit wireless speeds.


For those unfamiliar with Orbi, it is a multi-node mesh Wi-Fi system, some models of which Apple sells in its retail stores. The idea behind a mesh system is to provide multiple access points throughout the home, ensuring high-speed Wi-Fi coverage in all rooms.

And with Wi-Fi 6, aka 802.11ax, the Orbi WiFi 6 System AX6000 (RBK852) promises faster speeds than any other mesh router, as well as greater network capacity, improved power efficiency, lower latency, and connectivity improvements.

The upcoming iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max all support the latest version of the Wi-Fi protocol, so the Orbi WiFi 6 System will also serve Apple's latest smartphones.

The Orbi AX6000 (RBK852) includes a Wi-Fi router and one satellite, and is designed to cover large homes up to 5,000 square feet. It packs 4x4 radios, 2.4Ghz/5Ghz fronthaul with support for up to 100 devices, and 5GHz backhaul (for connecting individual mesh routers and creating one large Wi-Fi network).

The system offers speeds and bandwidth capable of 4K/8K streaming and online gaming to multiple screens simultaneously without interruption. However, that capability comes at a significant price: The Orbi WiFi 6 System costs no less than $699. Pre-orders are open now on the Netgear website.

(Thanks, David!)

Related Roundups: iPhone 11, iPhone 11 Pro

Tag: NETGEAR

Buyer's Guide: iPhone 11 (Buy Now), iPhone 11 Pro (Buy Now)

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