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Instagram is to begin testing hiding content "likes" in the United States this week. The change will first be rolled out to a limited number of accounts in the U.S., and users of those accounts will still be able to see how many likes they got on their own posts."It's about young people," Mosseri said during the Wired panel. "The idea is to try to 'depressurize' Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them."Hiding likes would fundamentally change the way Instagram works, as liking photos and garnering likes is one of the platform's main features.
"It means we're going to put a 15-year-old kid's interests before a public speaker's interest," he added. "When we look at the world of public content, we're going to put people in that world before organizations and corporations."
Heads up! We've been testing making likes private on Instagram in a number of countries this year. We're expanding those tests to include a small portion of people in the US next week. Looking forward to the feedback!
— Adam Mosseri (@mosseri) November 9, 2019
