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EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14

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A Google-backed group of European digital advertising associations has criticized Apple for requiring apps in iOS 14 to seek additional permission from users before tracking them across other apps and websites, reports Reuters.

Sixteen marketing associations, some of which are backed by Facebook and Alphabet's Google, faulted Apple for not adhering to an ad-industry system for seeking user consent under European privacy rules. Apps will now need to ask for permission twice, increasing the risk users will refuse, the associations argued.

During its ‌iOS 14‌ preview at WWDC last week, Apple explained to developers several of its new user privacy features, which include new app tracking controls and transparency.

Specifically, developers are now required to get user consent before tracking them. When an app wants to track the user, a consent pop-up appears saying the app "would like permission to track you across apps and websites owned by other companies." Developers are given several lines below the main text to explain why the permission is being sought.

The system requires that apps only need to be granted permission once, and users can see which apps they have consented to track them in the Settings app, allowing them to change their preferences as and when required.

According to the report, the group of European marketing firms said the pop-up warning and the limited ability to customize it still carries "a high risk of user refusal."

Last week, however, Apple engineers said the company would improve a free tool for developers that uses anonymous, aggregated data to measure whether advertising campaigns are working. The tool does not trigger the tracking pop-up because it's specifically engineered not to track individual users.

Related Roundups: iOS 14, iPadOS 14

Tag: European Union

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Huawei’s 66W Charger Gets 3C Certified, Could be for the Upcoming Mate 40 Series

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Apple Maps Transit Directions Go Live in Iceland

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Apple appears to have updated its Maps coverage to add transit directions in Iceland, with a focus on bus routes in and around the capital, Reykjavik.

Apple Maps users in the region can now select public transportation routes when getting directions between two locations.

Transit directions were first added to ‌Apple Maps‌ in 2015 with the launch of iOS 9. Maps initially only offered transit information in a handful of cities, but over the course of the last five years, Apple has worked to expand the feature to additional areas.

Transit information is now live in dozens of cities and countries around the world, with a full list available on Apple's iOS and iPadOS Feature Availability website.

(Thanks, Jasmine!)

Tags: Apple Maps, transit, Iceland

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Kuo: 'iPhone 12' to Feature 'High-End' Camera Lens Supplied by Largan

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Apple's upcoming "iPhone 12" will feature "high-end" lens arrays in the rear camera to improve image quality, according to respected analyst Ming-Chi Kuo.

In a new research note seen by MacRumors, Kuo says Largan will supply the premium camera lenses to Apple for the phones from mid-July, although Apple has received the same components slightly earlier in the last couple of years.

Production has reportedly been delayed by four to six weeks in the second half of this year, which will see peak lens shipments fall between September and November, compared to August-October in the past.

Kuo doesn't mention the reason for the delay in his note, but the global health crisis is likely to have had an impact. Apple is still expected to announce the iPhones in September, but rumors have claimed that some iPhone models might not launch until October or November.

Kuo's latest note doesn't specify what kind of "high end" lens will be used in the ‌iPhone 12‌, but in a previous note he claimed that the 6.7-inch ‌iPhone‌ model will feature multiple rear camera improvements, including larger sensors that capture more light for better image quality.

Apple is expected to launch high-end 6.7 and 6.1-inch iPhones with triple-lens cameras, and lower-end 5.4 and 6.1-inch iPhones with dual-lens cameras. Previously, Kuo has said he expects the 6.1 and 5.4-inch iPhones to go into mass production in September, while mass production on the larger 6.7-inch ‌‌iPhone‌‌ will be delayed until October because of its more complicated design.

Related Roundup: iPhone 12

Tag: Ming-Chi Kuo

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