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Saturday, August 1, 2020
Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro
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Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada.
Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape.
"See the game like never before with Ultra Wide and Slo-mo," the video description reads. As usual, fine print indicates that additional hardware and software was used.
The ad was shot in February at the SoBe Ice Arena in Las Vegas, according to The Athletic, which has shared some behind-the-scenes coverage of the filming.
"They gave us a few props and had us do it ourselves. Have some fun, be yourself, do some goofy stuff, and we had a good time with it," Stone said. "The cool thing was they kind of gave us a script, but they let us do whatever and show our personalities. And (Fleury) has one of the biggest personalities in the league, so it made my life a lot easier."
The Golden Knights are one of 24 teams set to participate in the NHL's Stanley Cup Qualifiers, which begin today. All games will be played in the Canadian cities of Edmonton and Toronto, where players and other personnel have entered secure "bubbles" that are isolated from the general public.
Like other professional sports leagues, the NHL paused its 2019-20 season in March due to concerns over the coronavirus. The league announced a Return to Play plan in May that includes a new qualifying round to determine which teams advance to the traditional Stanley Cup Playoffs.
This article, "Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro" first appeared on MacRumors.com
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from MacRumors: Mac News and Rumors - All Stories https://ift.tt/3kb2iuC
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada.
Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape.
"See the game like never before with Ultra Wide and Slo-mo," the video description reads. As usual, fine print indicates that additional hardware and software was used.
The ad was shot in February at the SoBe Ice Arena in Las Vegas, according to The Athletic, which has shared some behind-the-scenes coverage of the filming.
"They gave us a few props and had us do it ourselves. Have some fun, be yourself, do some goofy stuff, and we had a good time with it," Stone said. "The cool thing was they kind of gave us a script, but they let us do whatever and show our personalities. And (Fleury) has one of the biggest personalities in the league, so it made my life a lot easier."
The Golden Knights are one of 24 teams set to participate in the NHL's Stanley Cup Qualifiers, which begin today. All games will be played in the Canadian cities of Edmonton and Toronto, where players and other personnel have entered secure "bubbles" that are isolated from the general public.
Like other professional sports leagues, the NHL paused its 2019-20 season in March due to concerns over the coronavirus. The league announced a Return to Play plan in May that includes a new qualifying round to determine which teams advance to the traditional Stanley Cup Playoffs.
Related Roundup: iPhone 11 Pro
Tags: Apple ads, Shot on iPhone
Buyer's Guide: iPhone 11 Pro (Don't Buy)
This article, "Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro" first appeared on MacRumors.com
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[Exclusive] Samsung Galaxy Note 20 to Get Free 3-months XBOX Game Pass Subscription in Select Countries
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Motorola Moto Razr 2020 5G leaked real life images showcase its design
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Apple Breakfast: Profits, awards & antitrust questions
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Apple is really, really profitable, the iPhone 12 is delayed, Tim Cook defends Apple's business practices and TV+ wins its first Emmy Awards: all the Apple news you missed this week, in a handy bite-sized roundup
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Apple is really, really profitable, the iPhone 12 is delayed, Tim Cook defends Apple's business practices and TV+ wins its first Emmy Awards: all the Apple news you missed this week, in a handy bite-sized roundup
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Friday, July 31, 2020
Apple Acquired Mobeewave, a Startup That Lets Smartphones Accept Payments Using NFC
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Apple has purchased payments startup Mobeewave, which created a system that lets shoppers tap a credit card or smartphone on another phone to process a payment. The functionality could allow iPhones to be used as payment terminals with no additional hardware required.
According to Bloomberg, Apple purchased the startup for approximately $100 million. Mobeewave's technology works with NFC, which is built into all modern iPhones. Mobeewave's website says sending payments with the Mobeewave app is as simple as inputting a transaction amount and tapping an NFC-enabled card on the back of a smartphone.
Apple hired the whole Mobeewave team, which includes dozens of employees, and the company is continuing to work from Montreal where it is based. Apple confirmed the acquisition with its typical statement: "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans."
As Bloomberg points out, the acquisition has the potential to allow Apple to compete with companies like Square, which makes hardware that allows iPhone users to accept credit and debit card payments.
This article, "Apple Acquired Mobeewave, a Startup That Lets Smartphones Accept Payments Using NFC" first appeared on MacRumors.com
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from MacRumors: Mac News and Rumors - All Stories https://ift.tt/3gjf2Nn
Apple has purchased payments startup Mobeewave, which created a system that lets shoppers tap a credit card or smartphone on another phone to process a payment. The functionality could allow iPhones to be used as payment terminals with no additional hardware required.
According to Bloomberg, Apple purchased the startup for approximately $100 million. Mobeewave's technology works with NFC, which is built into all modern iPhones. Mobeewave's website says sending payments with the Mobeewave app is as simple as inputting a transaction amount and tapping an NFC-enabled card on the back of a smartphone.
Apple hired the whole Mobeewave team, which includes dozens of employees, and the company is continuing to work from Montreal where it is based. Apple confirmed the acquisition with its typical statement: "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans."
As Bloomberg points out, the acquisition has the potential to allow Apple to compete with companies like Square, which makes hardware that allows iPhone users to accept credit and debit card payments.
Tag: Apple acquisition
This article, "Apple Acquired Mobeewave, a Startup That Lets Smartphones Accept Payments Using NFC" first appeared on MacRumors.com
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