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It's not that it fits in with what we do, it's that this is a core value of ours. If you look back over time, we were talking about privacy well before iPhone, so we've always believed that privacy was at the core of our civil liberties. This is not a matter of privacy versus profits or privacy versus technical innovation. That's a false choice. What we've done is, your device has incredible intelligence about you, but I don't have to have all of that as a company.Given Apple's policy on user data privacy, Cook was then asked by Axios reporters why he was comfortable taking billions of dollars from Google to make it Apple's default search engine. Cook responded to the question by highlighting the additional security and privacy measures that its Safari browser provides.
I think [Google's] search engine is the best. Look at what we've done with the controls we've built in. We have private web browsing, we have intelligent tracker prevention. What we've tried to do is come up with ways to help our users through their course of the day. It's not a perfect thing – I'd be the first person to say that – but it goes a long way to helping.Google paid Apple nearly $3 billion in 2017 to remain as the default search engine on iPhones and iPads, according to U.S. research and brokerage firm Bernstein. Apple's iOS devices are said to contribute about 50 percent to Google's mobile search revenue.
"We spend a lot of time on this and we're constantly asking ourselves how we can improve more and listening to what our folks tell us, and I believe others are doing that too," Cook said. "I'm actually encouraged at this point that there will be a marked improvement over time."Cook also revealed in interview that his daily routine involves rising just before 4:00 a.m. each morning, reading through user comments for an hour, and then heading to the gym for an hour, which helps him "keep stress at bay."