Lyft today revealed that a loyalty program for its customers, "Lyft Rewards," will begin rolling out for select passengers in December, allowing these users to be rewarded for using the service.
The program will work by tracking each time you use Lyft to get around, netting you points for every dollar that you spend on the ride-hailing service. With enough points, you'll earn rewards like an upgrade to Lyft Lux or discounts on a future ride. In the app, Lyft will show you how close you are to your next reward.
The company says that it will continue to work on Lyft Rewards over time, and is brainstorming future additions to the service, including reward perks like ride upgrades, access to more experienced rivers, and double points days.
Following the December 2018 rollout for select riders in various cities, Lyft Rewards will be available to more riders in the new year. The company says it will begin sending out email notifications to those eligible for the December phase of the program sometime soon.
Tag: Lyft
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